Introduction to Business Model Innovation

This course starts with an introduction to Business model innovation (BMI) by Arun Bansal (CEO - Adani Airports Holdings Limited). He introduces the topic and contextualizes it for learners, emphasizing its importance in transforming how companies create, deliver, and capture value. In this course the faculty Tushar Jaruhar outlines various forms of business model innovation. He also discusses digital business models, highlighting their characteristics and examples such as ads-supported, freemium, market-based, subscription-based, and e-commerce-based models.