Assessing Business Model Viability

In this course you will understand about accessing business model viability. Focusing on financial, marketing, and operational viability. It uses examples from Zomato, Oyo, and Big Basket. Financial viability covers revenue streams, cost structures, profitability, and funding. Marketing viability emphasizes market research, value propositions, digital marketing strategies, and customer engagement. Operational viability includes process efficiency, resource management, quality control, and regulatory compliance. It also highlights the importance of scalability in digital business models, including technology infrastructure, market expansion, resource allocation, and customer acquisition and retention strategies.