Empathy & Ecosystem Mapping: Pavement Design Use Case

Welcome to the Course titled "Empathy & Ecosystem Mapping: Pavement Design Use Case". This course discusses the concept of "Last-Mile User Connect" (LMUC) and its importance in product success. It uses the example of plasma screen TVs, which initially failed in the market because they didn't fit into existing furniture, to illustrate the need for understanding user habits and environments. The course also explores various empathy tools and techniques, such as behavioral mapping, shadowing, and immersive ethnography, to establish LMUC and gain valuable insights into user behavior and needs