The Business Model Canvas

Welcome to the Third Track titled "The Business Model Canvas". This track introduces the Business Model Canvas (BMC), a strategic tool for developing and describing business models. It covers the nine key building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. The track also highlights the BMC's role in fostering a holistic business view, encouraging innovation, and enhancing communication. It also provides real-world examples from Zomato, OYO, and Big Basket.