Stanford Design Thinking Model: Empathy tools, User Persona & Maps

Welcome to the course titled "Stanford Design Thinking Model: Empathy tools, User Persona & Maps". This course provides an overview of Empathy Maps and User Journey Maps, explaining their importance in understanding users and stakeholders. It describes how Empathy Maps help capture what users say, think, do, and feel, providing insights into their motivations and behaviors. User Journey Maps, on the other hand, detail the process users follow to achieve a goal, highlighting touchpoints and emotions experienced. The course combines these concepts to illustrate the journey of Rohit Joshi as he navigates through Mumbai using the UBER app, showcasing how the app addresses various user needs and enhances the customer experience.