Stanford Design Thinking Model: Understand Consumer Needs & Identify the Problem

Welcome to the Third Track Title "Stanford Design Thinking Model: Understand Consumer Needs & Identify the Problem". This track covers the tools, techniques, and templates used in Design Thinking, emphasizing the importance of empathy and stakeholder analysis in problem-solving. It provides a detailed example of improving city pavements by considering various stakeholders, including pedestrians, municipalities, contractors, and even non-living entities like vehicles and signages. The track also covers the significance of Last-Mile-User-Connect (LMUC) through practical examples, such as the initial failure of plasma screen TVs due to a lack of understanding of user habits. Various empathy tools like behavioral mapping, shadowing, and immersive ethnography are discussed to establish LMUC and create holistic solutions.