The Business Model Canvas

In this course you will get introduced to Business Model Canvas (BMC), a strategic tool for developing and describing business models. It covers the nine key building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The course highlights the BMC's role in fostering a holistic business view, encouraging innovation, and enhancing communication. It also provides real-world examples from Zomato, OYO, and Big Basket.