Understanding the Digital Business Models: Characteristics and Types

In this course you will explore various digital business models, distinguishing between digital offerings that enhance existing products and digital business models that creates new value propositions. It covers ads-supported, freemium, market-based, subscription-based, and e-commerce-based models, highlighting their core components, benefits, and successful implementations by companies like Facebook, Google, LinkedIn, Dropbox, Amazon, and Alibaba emphasizing to leverage digital technologies to enhance customer experiences, drive innovation, and achieve sustainable growth.