Case Study 02: Adani IRM

In the course Adani IRM, Amol Mehra (Chief Business Officer - Trading Business (Adani Natural Resources)) explains how Adani IRM, India's largest coal importer, has used Business Model Innovation (BMI) to improve operations and customer engagement. He explains how the company transitioned from manual processes to a digital system, reducing turnaround times and boosting efficiency by integrating technologies like Smart IVR systems, WhatsApp Bots, and Mobile Apps to offer personalized services. He explains the importance of BMI in driving growth, adapting to market changes, and meeting customer needs is emphasized, along with the challenges faced during digital transformation.