Introduction to Business Model Innovation

Welcome to the First Track, titled "Introduction to Business Model Innovation". It is facilitated by faculty – Tushar Jaruhar. Arun Bansal (CEO – Adani Airports Holdings Limited) introduces the topic and contextualizes it for learners He introduces the concept, emphasizing its importance in transforming how companies create, deliver, and capture value. The track outlines various forms of business model innovation, including value proposition, customer segment, channel, customer relationship, revenue model, cost structure, key resource, key activities, platform, network/partnership, social and environmental, and technology-driven innovations. It also discusses digital business models, highlighting their characteristics and examples such as ads-supported, freemium, market-based, subscription-based, and e-commerce-based models. It concludes with an explanation of the Business Model Canvas, a strategic tool for developing and describing business models. This Track involves Pre-Assessment.