Assessing Business Model Viability

Welcome to the Fourt Track titled "Assessing Business Model Viability". This track will help you to understand how to assess the viability of business models with details of key viability assessing factors for financial, marketing, operational, and scalability. It covers examples from Zomato, Oyo, and Big Basket. Financial viability covers revenue streams, cost structures, profitability, and funding. Marketing viability emphasizes market research, value propositions, digital marketing strategies, and customer engagement. Operational viability includes process efficiency, resource management, quality control, and regulatory compliance. The Track highlights the importance of scalability in digital business models, including technology infrastructure, market expansion, resource allocation, and customer acquisition and retention strategies.