Digital Platform Management: Challenges and Opportunities

In this fourth track, we explore the challenges and opportunities within Digital Platform Management alongside effective strategies to navigate them. Amazon and Netflix tackled scalability issues with auto-scaling and microservices, while Facebook and PayPal fortified security measures. Regulatory adherence, exemplified by LinkedIn and Google Maps, is crucial. Meanwhile, platforms like YouTube and Spotify prioritize user engagement through tailored recommendations. Digital Platform Management fosters innovation and revenue, evident in Netflix's shift to streaming and Uber's urban mobility disruption. In addition to these challenges, organizations must also consider effective strategies for digital platform management, such as agile development, data-driven decision-making, and ecosystem management. Each of these approaches offers opportunities for organizations to adapt to market dynamics, optimize performance, and drive innovation.